2021 - 2023 / Prague - Czech Republic

Urquell Beer Experience Prague

Involved since the design phase
Bringing the pilsner story

The Original Beer Experience

Since 2021 I’m involved in this amazing project in the role as the key consultant to create, design, develop, support with skilled professionals, sell and build the original Beer Experience in the middle of Prague! The ambition goes up to 700,000 visitors within two years! This is the first Pilzen in the world and that story needs to be told. The Urquell Original Beer Experience will be opened in April 2023.